About Me
About Me
User Experience (UX) and Digital Content Marketing: I bring the best of both worlds.
I'm a content strategist and communications specialist.
What does that mean? Well, I'm an expert in how users access, consume, and interact with digital content. I design and implement strategic solutions that are scalable and balance the needs of users and project stakeholders. With a Master of Science degree in Information Studies, I have advanced training in user experience design, information architecture, metadata and taxonomies as well as digital information management.
I was a marketing and communications professional for seven years before amplifying my skills with a master's degree. I've helped dozens of businesses as well as educational institutions and nonprofits improve their digital users’ engagement through metric analysis, data-driven content creation, and refined visual branding.
What I Do:
From websites and newsletters to advertising and social media, I craft messaging that tells an organization's story and increases revenue.